About Michele Sweeney
Michele is a freelance designer. She has 20 plus years experience and a proven track record in consulting, marketing, design and product development. She has built some of the most recognized brands in online recruiting as a Marketing and Product Development professional. Her education includes an AAS-T degree in Design as well as a UX/UI certification from Lake Washington Institute of Technology in Seattle, WA. She is also a graduate of the internationally acclaimed Wilton School of Cake Decorating and Confectionery Art in Chicago and Chez Boucher Culinary School in New England.
Your company has a story to tell. While the story is always true, the way you tell it to each person is a little bit different. Depending on who they are, what they want to know, and where they like to get their information.
I specialize not just in designing products and building brands but the ability to communicate your story, in words and images that speak the truth at the soul of your brand. Then I go further, expanding the story by anticipating your needs by viewing the experience through the eyes of your customer. Orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent, regardless of the platform or media.
My approach to your needs is as much about listening as brainstorming. Why? Because creating the best strategy begins with analyzing your audience and aligning with your objectives and budget. From there your story begins, the end result; realized.
I look forward to being apart of your business success!