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Brand & Package Design Project

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Client Objective
To create a new logo, poster and package for a new DIY kit line.  Photography was also needed and shot for the client.

Goal
The goal was to create a “DIY” (Do-It-Yourself) kit specifically for the scrapbooking industry to allow the consumer to create edible paper art with tools they are already using in traditional paper crafts.

Demographics
Market research showed 72% of our crafters are woman. 42% have children. Median age is between 35-44.
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Target Audience
Research showed our target audience encompasses anyone with a passion for scrapbooking, paper crafting or card making. The size of this community alone is 23 million.
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  • CONTENT | MARKETING | DESIGN
    • DIGITAL CONTENT >
      • Epicurean Delights
      • LorAnn
      • Russel Stover
      • Lucks Lookbook
      • Icing Images ACD Magazine
    • MARKETING >
      • The Rep
      • PNW Artist Charity
    • BRAND | IDENTITY >
      • PNW Artist Charity
      • NW Railways
    • Photography & Styling
  • WEB | MOBILE | RESEARCH
    • Diversity Personnel
    • PNW Artist Charity
    • Unique Treats App
    • Recipe Advent App
    • Market Analysis, Research & Usability
  • VIDEO
    • SHORT | LONG | VOICE OVER
  • About Me