About Michele Sweeney
Michele is a freelance professional with a proven track record in consulting, marketing, design and product and content development. She has built some of the most recognized brands in online recruiting as a UX/UI, Marketing, and Product Development professional. Her education includes an AAS-T degree in Design as well as a number of certifications including User Centered Design from Lake Washington Institute of Technology in Kirkland, WA. She also has a secondary education in baking arts and is a graduate of the internationally acclaimed Wilton School of Cake Decorating and Confectionery Art in Chicago and Chez Boucher Culinary School in New England.
Fun Fact: Michele was one of seven top sugar artists from around the country, hand picked by the Food Network to compete on Cake Wars in 2016.
My Approach
Your company has a story to tell. While the story is always true, the way you tell it to each person is a little bit different, depending on who they are, what they want to know, and where they like to get their information.
I specialize not just in designing products and building brands but the ability to communicate your story, in words and images that speak the truth at the soul of your brand. Then I go further, expanding the story by anticipating your needs by viewing the experience through the eyes of your customer. My objective is to orchestrate the customer experience across all channels so that it is seamless, integrated, and consistent, regardless of the platform or media..
Why Me?
My approach to your needs is as much about listening as brainstorming. Why? Because creating the best strategy begins with analyzing your audience and aligning with your objectives and budget. From there your story begins - the end result - realized.
I look forward to being a part of your business success!
Michele