Seattle Repertory Theatre (The Rep) Project
Develop and execute marketing collateral for the theatre's production of Samuel Beckett’s Waiting for Godot.
To create thoughtful, creative designs that not only attract and expand the target audience but also help retain the Rep’s current client base. Designs should also assure they stand out from the competition for the client while maintaining brand consistency. Understanding the Rep’s brand, business structure, theatre offerings and target audience is key to creating a comprehensive solution.
Create a comprehensive web and print collateral strategy that showcases the theaters production of Samuel Beckett’s Waiting for Godot and speaks to their target market while inciting new patrons to the Rep. Design consisted of visual story telling through implied/suggested design.