Epicurean Delights
Digital & Print Projects
Scope: To create visually appealing pieces for web social and print, that meet specific design and size requirements.
Scope: To create visually appealing pieces for web social and print, that meet specific design and size requirements.
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Project:
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Hardware Skills Used:
Software Skills Used:
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Food Photography
Twitter Post
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Social and Web Graphics
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Print & Digital
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Project:
A series of over 200 recipe cards. Recipe cards are in use as print pieces as well as digitally downloadable content from website and mobile app. Food photography and food styling was also done to ensure the recipe cards are visually appealing to the consumer. An icon system was also designed to identify what category each recipe falls in for collectable card identification and indexing purposes. Graphic icons were created using Illustrator and the shape of the logo was brought in as an element for visual branding recognition. The graphic icon appears in the upper right hand corner of every recipe card communicating to the user what type of recipe it is i.e., baking, savory, cocktail, kid friendly, candy, healthy, semi-homemade and pet friendly. Below are just a few examples of the cards created. |
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