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Print & Digital Content Projects

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Lucks Lookbook

Picture
Client:
Lucks Food Decorating Company
​
Purpose:

To create digital, print and video content for the Lucks Food Decorating companies website and "Look Book" (print publication).

Project Role:
  • Concept development
  • Prototyping
  • Digital content development, design, layout and digital download
  • Digital Photography and styling
  • Video production

​Software Skills Used:
  • Lightroom
  • PhotoShop
  • Illustrator
  • InDesign
  • ​After Effects & Final Cut Pro

Process

element_settings.Image_30621876.default

Task

​The task was to design and create a physical wedding cake using only black and white products manufactured by the client. Additional objectives were to create a supporting digital content tutorial, print tutorial and video on demand production tutorial. 
Picture

Sketch

After reviewing the clients black and white product inventory, pieces were selected and a sketch created, using AI. The sketch illustrates the integration of the client's products into an attractive, thoughtful design using Illustrator.  The sketch was then sent to the client for design approval.
Picture

Create

Upon receiving design approval, the process of creating the wedding cake was both videotaped and digitally photographed in order to create digital, print and video content for the client. The final product was also styled, photographed and laid out for inclusion in the clients print publication.

Final Print & Digital Content

Video Production Piece

Video tutorial produced for consumer education purposes for display on web and social media.

Print Publication Piece

The Lucks Food Decorating Companies Look Book page layout.
Picture

Services

Print | Marketing | Social 
UX/UI
Brand | Package
Video Production | Voice Over
E-Course Creation

Photography & Food Styling


Support

About
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
  • PRINT | MARKETING | SOCIAL
    • PRINT & DIGITAL CONTENT >
      • PNW Artist Charity
      • Lucks Lookbook
      • Edible Artist Network Magazine
      • Icing Images ACD Magazine
      • Recipe Cards
    • SOCIAL MEDIA >
      • Russel Stover
      • LorAnn Oils
      • LorAnn Oils for Michaels
      • El Yucateco
      • Epicurean Delights
    • MARKETING >
      • PNW Artist Charity
      • The Rep
      • Flyers, Brochures, Menus, Posters
    • Photography & Styling
  • WEB | MOBILE | RESEARCH
    • Diversity Personnel
    • PNW Artist Charity
    • E-Learning App
    • Unique Treats App
    • Recipe Advent App
    • Market Analysis, Research & Usability
  • BRAND | PACKAGE
    • PNW Artist Charity
    • NW Railways
    • Epic Delights
  • VIDEO PRODUCTION
    • PRODUCT | VOICE OVER | TECHNICAL ADVISING
    • E-COURSES >
      • The Cake Cottage
      • School of Cakeology
      • Epicurean Delights
  • About Me