Print & Digital Content Projects |
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Client:
Lucks Food Decorating Company Purpose: To create digital, print and video content for the Lucks Food Decorating companies website and "Look Book" (print publication). Project Role:
Software Skills Used:
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TaskThe task was to design and create a physical wedding cake using only black and white products manufactured by the client. Additional objectives were to create a supporting digital content tutorial, print tutorial and video on demand production tutorial.
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SketchAfter reviewing the clients black and white product inventory, pieces were selected and a sketch created, using AI. The sketch illustrates the integration of the client's products into an attractive, thoughtful design using Illustrator. The sketch was then sent to the client for design approval.
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CreateUpon receiving design approval, the process of creating the wedding cake was both videotaped and digitally photographed in order to create digital, print and video content for the client. The final product was also styled, photographed and laid out for inclusion in the clients print publication.
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Video tutorial produced for consumer education purposes for display on web and social media.
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The Lucks Food Decorating Companies Look Book page layout.
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