UX/UI Design Project
Recipe Advent App
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Project Overview
Client wished to engage the user in a fun advent format that allows them to enjoy a new recipe thats delivered to their phone daily. Goal The goal was to encourage the user to get in the kitchen and create. Demographics Market research showed user age range to be from 7 yrs old to senior citizens. Target Audience Research showed the target audience encompasses anyone with a passion to create in the kitchen and has an appreciation for tradition. Design Specification Each day a new recipe is pushed to the user. Users should be able to access prior days of the week as well as view by month, year and season. Recipes should include the ability for the user to add ingredients to a shopping list and access the shopping list and have it organized by category to make their trip to the grocery store quick and easy. Future releases would include the ability to upload your finished culinary creation to a user gallery and even be entered into weekly or monthly drawing where a users creation is picked and they are awarded a gift card to a grocery store or kitchen store. |
Mood Board |
Mind Map |
The client wanted fun colors that captured the spirit of the baker. We created a mood board to illustrate how we could accomplish that goal. We chose fun colors, fonts and imagery that creates a visual representation of what the client had in mind.
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Personas
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High Fidelity Wireframes
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Mobile App Environment
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