Icing Smiles

Video Production Portfolio

View more Video Production Work

Client: Icing Smiles
Project Type: Long & Short Video Promo
Project Name: Voilet's Bake Sale
Client Site Finished Placement:
https://www.icingsmiles.org/violets-bake-sale/
Software: Illustrator, After Effects, Final Cut Pro
Project Scope:

Pre-Production
Production
Post-Production

Project Overview:
Violet's Bake Sale is a new product offering by Icing Smiles, that allows Sugar Angels to run a charity bake sale at any time and donate the proceeds to Icing Smiles. The goal is to produce a thoughtful video marketing piece that evokes an emotional response for participants to purchase a sales kit and host a charity bake sale. A long video has been requested for FB, Youtube and their website as well as a short video for use on social media sites with time restrictions such as Instagram.

Content Specifications:
Graphics, stock photos and logos provided by client. Additional assets needed for video to be designed for client using AI.

Design Specifications:
Adhere to existing brand and style guidelines while creating a thoughtful short and long video marketing piece that evokes a call to action.

Timeline:

Phase 1: Define the problem with the client and collect information
Phase 2: Brainstorm and analyze ideas
Phase 3: Rough draft solutions through story boarding. Organize assets, colors and type choices
Phase 4: Rough draft story script to client for feedback
Phase 5: Final script & Story boarding, client approved
Final Phase: Graphic & Video production