Video Production Portfolio

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Client: Icing Smiles
Project Type: Long  & Short Video Promo 
Project Name: Voilet's Bake Sale
Client Site Finished Placement: 
https://www.icingsmiles.org/violets-bake-sale/​
Software: Illustrator, After Effects, Final Cut Pro
Project Scope:
  • Pre-Production
  • Production
  • Post-Production
  • ​Voice Over
Project Overview:
Violet's Bake Sale is a new product offering by Icing Smiles, that allows Sugar Angels to run a charity bake sale at any time and donate the proceeds to Icing Smiles.  The goal is to produce a thoughtful video marketing piece that evokes an emotional response for participants to purchase a sales kit and host a charity bake sale.  A long video has been requested for FB, Youtube and their website as well as a short video for use on social media sites with time restrictions such as Instagram.

Content Specifications:
​Graphics, stock photos and logos provided by client. Additional assets needed for video to be designed for client using AI.

Design Specifications:
Adhere to existing brand and style guidelines while creating a thoughtful short and long video marketing piece that evokes a call to action.

Timeline:
  • Phase 1: Define the problem with the client and collect information
  • Phase 2: Brainstorm and analyze ideas
  • Phase 3: Rough draft solutions through story boarding. Organize assets, colors and type choices
  • Phase 4: Rough draft story script to client for feedback
  • Phase 5: Final script & Story boarding, client approved
  • Final Phase: Graphic & Video production

Process Work

Phase 2: Brainstorm ideas
Phase 3: Rough Story Boarding, Asset Organizing, Colors & Type choices
Phase 4: Rough Story Scripting
Phase 5:  Script & Story Boarding
Final Phase: Graphic & Video Production
Final Full Length Video
Final Short Video