Print & Digital Recipe Card Project
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Project Role:
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Purpose:
A series of over 200 recipe cards have been created to date. Recipe cards are in use as print pieces as well as digitally downloadable content from website and mobile app. Food photography and food styling was also done to ensure the recipe cards are visually appealing to the consumer. I also designed and created an icon system to identify what category each recipe falls in for collectable card identification and indexing purposes. Graphic icons were created using Illustrator and the shape of the logo was brought in as an element for visual branding recognition. The graphic icon appears in the upper right hand corner of every recipe card communicating to the user what type of recipe it is i.e., baking, savory, cocktail, kid friendly, candy, healthy, semi-homemade and pet friendly. Below are just a few examples of the cards created.
A series of over 200 recipe cards have been created to date. Recipe cards are in use as print pieces as well as digitally downloadable content from website and mobile app. Food photography and food styling was also done to ensure the recipe cards are visually appealing to the consumer. I also designed and created an icon system to identify what category each recipe falls in for collectable card identification and indexing purposes. Graphic icons were created using Illustrator and the shape of the logo was brought in as an element for visual branding recognition. The graphic icon appears in the upper right hand corner of every recipe card communicating to the user what type of recipe it is i.e., baking, savory, cocktail, kid friendly, candy, healthy, semi-homemade and pet friendly. Below are just a few examples of the cards created.
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